dmg events Middle East, Asia & Africa, a leading international exhibitions company, is to geo-adapt its highly successful event - FM EXPO - to the Kingdom of Saudi Arabia (KSA) to serve the country’s burgeoning facilities management (FM) sector. The strategic move complements the Saudi government’s major initiative to upgrade the quality of FM across its facilities by setting up the National Commission for Legislation and Standardization of Operation and Maintenance (NCLOM) via Royal Decree. FM EXPO Saudi Arabia will make its debut from January 15 to 17, 2017 at The Jeddah Centre for Forums & Events.
The launch of FM EXPO Saudi Arabia is another step in dmg events’ strategy to geo-adapt brands that have successfully built a strong identity to new regional markets. KSA is a vital territory for dmg events and an exhibition dedicated to the facilities management sector will add to the company’s growing portfolio, one that already includes The Big 5 Saudi, HVAC R Expo Saudi, The Hotel Show Saudi Arabia, and InRetail Summit: Saudi Arabia. FM EXPO Saudi Arabia will enhance and serve the country’s FM sector which is expected to be worth USD 29 billion by 2017 as it delivers an estimated year-on-year growth rate of 10 per cent.
Matt Denton, President – dmg events Middle East, Asia & Africa, said: “Geo-adapting is a strategy central to our plans for expansion in the Middle East, Asia and Africa. It has worked successfully with the introduction of high-profile exhibitions, such as The Big 5, to new markets as diverse as Indonesia, East Africa, India and the Gulf countries. It will be deployed again as we continue to deliver brands that offer our highly targeted blend of products and knowledge to a wider regional audience of industry professionals. KSA is a core market for dmg events with strong growth potential. FM EXPO Saudi Arabia will address the needs of the industry, provide a platform for debate of its issues and educate its professionals as the sector expands to become the GCC’s biggest and most vibrant domestic FM market.”
FM EXPO Saudi Arabia will be co-located with HVAC R EXPO Saudi 2017, an event for the heating, ventilation, air conditioning and refrigeration sector. Aside from showcasing innovative and sustainable solutions, it will also feature free-to-attend, continuing professional development (CPD) workshops and seminars for professionals.