Germany unveils EUR 50mn Expo 2020 pavilion

September 19, 2018

undefinedGermany will invest EUR 50mn (AED 213mn) in its Expo 2020 pavilion, with its 4,500 sqm plot set to be one of the largest of the participating nations on the site.

Designed by Cologne-based agency facts and fiction and Berlin-based architects LAVA, Campus Germany will be located in Expo 2020’s Sustainability District, it was revealed at a launch event on Wednesday.

It will feature a ‘vertical campus’ design consisting of separate modules that converge at a spacious atrium with a stage and restaurant, creating an impressive structure that reflects the country’s underlying theme. 

A place of knowledge, research and communication, Campus Germany will provide every visitor with their own personalised interactive experience, while showcasing the country’s latest science and technology innovations.

Each visitor’s experience will be delivered by an intelligent assistance system called ‘IAMU’, which will act as an invisible companion to visitors, providing them with information as they move through the pavilion. IAMU technology will be showcased to the world for the first time at Expo 2020 Dubai.

The design of the pavilion and its theme, ‘Campus Germany’, were revealed at an event in Dubai, attended by Ernst Peter Fischer, Ambassador of the Federal Republic of Germany to the UAE, Dietmar Schmitz, Commissioner General of the German Pavilion at Expo 2020 Dubai, Najeeb Mohammed Al-Ali, Executive Director, Dubai Expo 2020 Bureau, and other members of the German Pavilion team.

Dietmar Schmitz said: “As two issues high on the regional and global agenda, education and sustainability were important focuses for us when designing Campus Germany for Expo 2020 Dubai.

“Our pavilion concept has been designed to seamlessly combine exhibition and architecture, with a storyline that will grasp visitors’ interest and hold it from start to finish, inviting them to engage with the content and be actively involved in the experience.”

Najeeb Mohammed Al-Ali said: “At Expo 2020 Dubai, we want all our visitors to contribute to making the world a better place, and the German Pavilion will provide a fascinating platform for people to learn, have fun and explore sustainability together.

“We look forward to seeing more compelling pavilion designs and themes revealed by other participating countries as we continue our countdown to Expo.”

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